Andrew Fay

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An alternative to inefficient paper-based systems enables field employees to use PDAs to check on marketing displays and track product inventory at retail stores. The major ROI for vendors is more accurate service and up-to-the-minute marketing information on any location, at any time. Walk into any home-improvement center, such as Lowe's or Home Depot, and you'll see an impressive number of product displays and promotions urging you to buy the latest power tool, appliance, light fixture, or gadget. In most cases, these promotional displays, as well as items stocked on the store shelves, are monitored and updated by representatives of service organizations hired by product manufacturers or vendors that supply that store or retail chain. Historically, field reps or service agents have relied on paper-based reports and forms, as well as print photography to relay in-s... (more)